I’ve started offering this product on all my jobs as the prefered paint for ceilings and white painted walls.
I genuinely think it’s the best white emulsion/latex type paint on the UK market. It applies well, dries flat and covers superbly.
It’s not cheap but I think it’s worth the extra for the ease of use and finish it gives.
You have to be careful to match it to white trim paint though as the slightly greyer hue it has makes it look odd against brilliant white trim. But use it with Mythic’s own Bright White Semi-Gloss or standard white acrylic eggshells and there shouldn’t be a problem.